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Station Profile

marvingayeFormat & Station

Classic Rhythm & Blues - The Soul of Mobile at 92.1 HD3,  92.5 FM.

Format Description

The Soul of Mobile 92.5 FM plays the Greatest R&B of All Time!

Reach thousands of affluent consumers each week with The Soul of Mobile 92.5 FM.

The Soul is the region’s only adult R&B urban station The Soul of Mobile is Mobiles fastest growing radio station targeting adults in their prime earning and spending years.

The Soul of Mobile targets Adults age 25 to 54 demographic.

The Soul of Mobile allows advertisers to reach a large consumer group that can’t be reached with any other station.

The station boasts a heavy emphasis on music, personality, and community involvement. You can catch The SOUL on FM radio In Mobile, Semmes, Saraland, Satsuma, Prichard, Chickasaw, Spanish Fort, and Daphne.


Artist Profile: The SOUL has a music library of over 2000 songs. We go deep with deep tracks from  R & B artists from the ’60s to the present. The SOUL features great songs from great artists like The Temptations, Alabama Shakes, James Brown, Leon Bridges, Gladys Knight, and the Pips, Etta James, Little Richard, Sam Smith, Chuck Berry, The GAP Band, Marvin Gaye, Usher, Sly and the Family Stone, Alicia Keyes, Commodores, Aretha Franklin, Little Rickard, Ray Charles, Sam Cooke and many more. 

You can catch The SOUL on 92.5 FM, WZEW HD-3, and on the Tune In or Next Radio apps.

The Soul is a Sound of Mobile Station owned and operated locally by DotComPlus. 

The SOUL of Mobile has quickly become one of Mobile’s favorite radio stations.

Get exposure to thousands of potential customers each week with The Soul of Mobile 92.5 FM.

Demographic Profile

The Soul of Mobile's listeners are in their prime earning spending years.

Age: The Soul of Mobile targets adults 25 to 54 with high disposable income. 

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GenderThe Soul of Mobile’s audience composition slightly skews the affluent Female demographic with purchasing power.

Occupation: The Soul of Mobile targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical. The Soul format targets affluent consumers with high incomes.

Household Income: The Soul of Mobile's listeners have earning power.

- The majority of The Soul listeners have household incomes over $50,000.
- A significant portion of the listening audience has a household income of over $75,000.

work 1Education: The majority of Soul listeners have attended college.

Investments: The Soul of Mobile targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: The Soul of Mobile attracts listeners who actively participating in exercise and fitness, biking, golfing, gardening, and hiking. The Soul of Mobile listeners enjoys going out to music concerts, sporting events, bars, and restaurants. The Soul listeners are in their prime income and spending years.

The Soul of Mobile targets listeners with purchasing power in Mobile and surrounding areas.

Lifestyle Profile

Home: The Soul of Mobile targets affluent homeowners.

A huge category with these consumers is home improvement and home decorating.

man 17Home Spending: Started or completed in the past 2 years:

Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The Soul of Mobile listeners are huge shoppers with purchasing power.

family 18The Soul of Mobile Listeners:

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Almost 90% went out in the past month.
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and women's shoes, and accessories.

The Soul of Mobile has wide demographic appeal with active consumers!

African American Consumer Facts 

couple 42The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence, and household income will continue to impact the community’s economic power, especially with women. 

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, healthcare, and financial management services. 

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African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services. 

African-American women tend to be the primary decision-makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them. 

Trends in technology adoption and social networking also provide this group's influence over popular culture beyond the limits of ethic categorization.

The Soul of Mobile an important piece of every adult radio advertising buy!

Here's Why The Soul of Mobile Targets Women

woman 6780% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

 The Soul of Mobile WZEW HD3 Coverage Map

You can catch The SOUL on FM radio In Mobile, Semmes, Saraland,
Satsuma, Prichard, Chickasaw, Spanish Fort, and Daphne

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